NXTsports and Gatorade Announce One-Year Extension to Partnership
NXTsports, the industry leader in youth sports and event management, and Gatorade, the world leader in sports hydration, announced a one-year extension to their partnership to feature Gatorade’s G Series line at select NXTevents.
Under the partnership, Gatorade will fuel athletes participating in NXTevents’ Rock River Cup, The Meltdown, Rippin’ at the Ranch, Blue Hen First State Shootout and NXT Cup, at MVP Lacrosse’s MVP Midwest and at Showcase Lacrosse’s Boys Philly Showcase Camp, Philly Summer Showcase and Philly Summer Invitational.
Gatorade will supply athletes with its full G Series line, including Prime Energy Chews, Thirst Quencher Powder, Recover Bars and Recover Shakes. Gatorade representatives will also attend to discuss sports nutrition and hydration with athletes and parents.
“The name Gatorade speaks for itself,” NXTsports Director of Partnerships Rich Lisk said. “We entered a partnership with Gatorade last November and were very pleased with the results. We’re very happy to welcome them as the official hydration partner of NXT.”
Gatorade will fuel athletes at the following NXT events this summer:
MVP Midwest (Champaign, Ill.) – June 10-12
Rock River Cup (Rockford, Ill.) – June 11-12
The Meltdown (Downingtown and Newtown Square, Pa.) – June 18-19
Rippin’ at the Ranch (Lakewood Ranch, Fla.) – June 25-26
Blue Hen First State Shootout (Bear, Del.) – June 25-26
Boys Philly Showcase Camp (Philadelphia, Pa.) – June 27-29
NXT Cup (Downingtown and West Chester, Pa.) – July 9-10
Philly Summer Showcase (Downingtown, Pa.) – July 15
Philly Summer Invitational (Downingtown, Pa.) – July 16-17
The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Backed by a 50 year history of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the sports fueling needs of athletes in all phases of athletic activity. For more information and a full list of products, please visit www.gatorade.com.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.
Founded in 2010, NXTsports is a sports education and management company headquartered in Philadelphia. The mission of NXT is to create the most innovative sports education programs and execute industry-leading events at exceptional venues. NXT delivers a superior participant experience across its entire portfolio of brands. NXT’s brands include NXTlacrosse, NXTbasketball, NXTfieldhockey, NXTsoccer, NXTfootball, NXTevents, Showcase Lacrosse, MVP Lacrosse as well as club teams in Chicago and Philadelphia. The goal of NXT is to redefine the youth sports experience.